New Audiences — Expanded Reach.

Smart business events are gaining home-court advantage while playing in a new arena.

The sports industry had it wrong before it had it right.

At first, stadium owners were afraid that radio and television would cannibalize their stadium audiences. Once leagues and team owners embraced broadcast radio, then television saw an entirely new marketplace open up.

The arrival of the broadcast industry redefined every element of the business. The industry, after decades of financial struggles in every sport, quickly expanded to what it is today. Adding value to every stakeholder — the leagues, the team owners, the stadiums, the players and all supporting organizations through its ecosystem expanding exponentially.