bxb Online’s strategic guidance around our first online extension of the ADA Annual Session was essential to it’s success. 
Welcome!
A letter of introduction from Tony Lorenz: Click to Close
The story continues in a whole new generation of the most powerful media in business-to-business marketing — face-to-face events.
bXb Online accelerates the power of face-to-face through online business stories and experiences. We combine face-to-face event marketing agency expertise and business acumen, in partnership with proven industry association leaders, strategic partners, and the most respected brand in an increasingly converged event marketing industry — Freeman, to move the entire category of experiential marketing forward.
And none of our progress would be possible without our technology partner INXPO, moving mountains every day to deliver the best digital event technology platform on the planet.
100 Days
December 31, 2011, marked just over 100 days since the launch of bXb Online.
A few accomplishments in that time, with so many more to follow:
• Completed engagements which have delivered new value to charter customers and their stakeholders.
• Continued support of our industry partners Professional Convention Management Association (PCMA) and Virtual Edge Institute (VEI) as they launch next generation extensions of their most important physical events, and our collaboration with Freeman and INXPO as we do.
• Corporate brands and marquis associations that see the value of our approach and are lining up to engage us in the coming year.
• Continued build of a team at bXb that is committed to doing something special in the event marketing industry.
• Alignment of leading industry organizations - American Society of Association Executives (ASAE), PCMA and International Association of Exhibitions and Events (IAEE) - in our work to build an industry platform that will favorably impact the event marketing industry over time.
• A promise to support lifelong learning in our industry through material financial commitment to the Digital Events Strategist (DES) certification program at VEI; a gift from bXb that will keep on giving back to the industry though a deeper and deeper bench of talent which will deliver strong online extensions of face-to-face events over time.
Thanks for visiting our online home. If you’re feeling nostalgic, check out our inaugural welcome message from just over 100 days ago here.
We look forward to your feedback and partnership.
— Tony Lorenz
LINKS:
Team Profile
LinkedIn
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